Asharq Bloomberg News Channel : Delightful Experience with Plura

Standardized monitoring across all Asharq production environments
Reliable 24/7 operation proven in continuous on-air use
Consistent SMPTE-calibrated monitoring across all formats
Local MEA support ensuring fast response and long-term service

Introduction
The Mission
The Solution
The Impact

Introduction

A Global Arabic News Network with 24/7 Operations

Asharq News is a 24/7 multiplatform news channel and the world’s largest Arabic news outlet in the MEA region, covering Arab and international news. Launched in 2020 as a collaboration between Saudi Research and Marketing Group and Bloomberg News, Asharq operates from its headquarters in Dubai with production facilities in Dubai International Financial Center, Abu Dhabi, Washington D.C., and studios in Cairo. To support continuous, high-quality news production, Asharq standardized its monitoring and timing infrastructure across all facilities.

86

monitors
2 year

partnership
30,000 hrs

of use with calibration when needed
9-47 in

display sizes

The Mission

Ensuring Consistent Monitoring for a 24/7 News Operation

Asharq required a unified monitoring and timing infrastructure capable of supporting continuous 24/7 news production across multiple locations. The goal was to ensure standards compliance, consistent visual evaluation, and operational reliability across studios, control rooms, editing suites, and graphics environments.

Key Project Objectives

Support 24/7 multiplatform news production without interruption
Standardize monitoring and timing workflows across all facilities
Ensure compliance with broadcast standards across formats
Enable long-term reliability with proven operational stability

“I have come across new ‘standard of quality’ with monitors from Plura, a company offering wonderful monitoring products that include every bit of quality and performance needed.”

Mr. OMRAN ABDULLAH

CTO at Asharq Bloomberg News Channel, Dubai, U.A.E.
“Plura products offered the performance we were looking for and the product support history confirmed by other installations in the marketplace.”

Mr. OMRAN ABDULLAH

CTO at Asharq Bloomberg News Channel, Dubai, U.A.E.
“Absolutely without a doubt, I recommend Plura products to any broadcaster that appreciates quality, reliability, rich functionalities and most importantly dependable support. I found the local team from Plura MEA Dubai office very responsive and ready to support us at any time.”

MURALI KOTTAKOTA

BROADCAST MANAGER
^“Asharq News station visit is on my weekly schedule…I assist the engineering and operation team with any support that might be necessary including calibration services . We take every project seriously regardless of its magnitude. We strive to be available and ready to assist in any way, shape or form.”

HASSAN SALAMEH

BUSINESS DEVELOPMENT DIRECTOR FOR PLURA MEA

The Solution

Standardized Monitoring and Timing with Plura Systems

Following extensive evaluations of product specifications, functionality, future readiness, reliability, market position, and local support, Asharq selected Plura as its long-term partner for monitoring and timing solutions. The systems were standardized across all production areas, with the Dubai DIFC facility built by Qvest Media.

Key Solution Components:

Standardized Plura monitoring and timing systems across all facilities
Deployment across studios, control rooms, edit suites, and graphics areas
MTDoE technology for intelligent Multi-Time Display over Ethernet
SMPTE-calibrated colorimetry for consistent visual assessment
Support for 4K, 2K, FHD, and other production formats

The Impact

Proven Reliability and Operational Consistency

The standardized Plura infrastructure delivers consistent monitoring performance across Asharq’s global production environments. With over two years of continuous 24/7 operation, the systems have demonstrated long-term reliability, precise signal analysis, and dependable local support from Plura’s MEA office in Dubai.

Operational Results