Formation of Plura MEA brings company closer to the Middle-East and North Africa region
Plura Broadcast, Inc., a global manufacturer of high-performance digital broadcast and video production solutions, is preparing for a busy Cabsat 2016 (World Trade Center, Dubai, March 08-10, Stand ZB2-10) with the formation of Plura MEA. The new branch is a core part of the company’s growth strategy across international regions, bringing the company closer to its customers and dealers in Middle East and North Africa.
Ray Kalo, President and CEO of Plura Broadcast, has appointed as Managing Director of Plura MEA. The company will announce a second executive appointment later this month and will be based in Plura MEA’s office in Dubai, U.A.E.
According to Kalo, the formation of Plura MEA is the continuous strategic planning to boost the company’s presence internationally and this time in MEA and surrounding regions. Initially, the company will emphasize the unrivaled Plura Monitoring & Timing Solutions, which are ideal for I/P based and fiber-rich architectures common in mobile trucks and fixed playout centers across MEA and surrounding regions. However, the company is also well-versed in test and measurement equipment and software, character/template-driven graphics generators, and other broadcast and production solutions that have established Plura Broadcast as a leading supplier across the Americas, European and the Asia-Pacific region.
“On the technology side, Plura products and solutions offer a wide range of diversity and flexibility for broadcasters worldwide that solve the problems of connectivity limitations in signal monitoring,” said Kalo. “From a business perspective, the formation of Plura Europe GmbH two years ago and now Plura MEA will strengthen our means of customer engagement across many unique business cultures, which will improve our depth as a global operation. We will also better serve our customers in worldwide by bringing local sales, marketing and technical support initiatives closer to their operational bases.”
ABOUT Plura
Plura is a leading global manufacturer of a wide range of high-performance multi-function monitors (up to 84″) including 4K and Timing/Synchronization solutions engineered for digital broadcast and professional video production. Plura products offer an incomparable feature set, superior picture quality and extraordinary value and reliability. Plura is known for truly affordable high-end features built upon core technology. The company’s solutions include studio and portable video monitors, studio production timer, Time-code displays & Time-code
PCIe cards, test and measurement equipment and software, character/template-driven graphics generators, and digital signage systems.