Asharq Bloomberg News Channel : Delightful Experience with Plura

Asharq News, a 24/7 multiplatform channel is the world’s biggest Arabic news outlet in the MEA region covering all Arab and International news. The 24/7 service is a collaboration between Saudi Research and Marketing Group and Bloomberg News and was launched officially in 2020.

Asharq main headquarters in Dubai, U.A.E. with broadcast and production facilities located in Dubai International Financial Center, Abu Dhabi, Washington D.C. along with studios in Cairo, Egypt. It has wide range of regional offices and correspondents in major cities around the world. The latest Dubai project located at Dubai Financial Center was built by Qvest Media.

Why Plura?

After intensive product specification reviews, product functionalities, future proof capabilities, long term reliability studies, market analysis and local support advantageous, the technical team at Asharq TV led by the chief technical officer Mr. Omran Abdullah had no doubt that Plura is the right long term partner when it comes to Monitoring & Timing Solutions for this and all future projects.

Qvest and Asharq News TV technical team have standardized Plura monitoring and time solution systems across all studios control rooms, editing rooms, and graphic rooms.

Today’s technologies across 4K, 2K, FHD and other formats require complex monitoring to ensure standards compliance and subjective acceptance by the distribution network. Plura monitors have proven to be the standard for ASharq facilities.

“I have come across new ‘standard of quality’ with monitors from Plura, a company offering wonderful monitoring products that include every bit of quality and performance needed.”

Mr. OMRAN ABDULLAH, CTO at Asharq Bloomberg News Channel, Dubai, U.A.E.

“Plura products offered the performance we were looking for and the product support history confirmed by other installations in the marketplace.”

Mr. OMRAN ABDULLAH added

Plura Monitoring and Timing solutions are used extensively throughout the facility, control rooms, camera shading positions, NLE edit rooms and graphics areas to provide consistent SMPTE-calibrated colorimetry and intelligent MTDoE (Multi-Time Display over Ethernet) technology.

Plura and Asharq delightful vendor / customer partnership is embraced with the local support from Plura MEA office in Dubai. Having this local support warrant our commitment and devotion to our customers. Plura monitors have been in service for more than 2 years 24/7 operation. Plura monitors have a great quality of rasterization, ensuring very usable waveforms, while also offering the ability to present SDI data in a textual format.

“Absolutely without a doubt, I recommend Plura products to any broadcaster that appreciates quality, reliability, rich functionalities and most importantly dependable support. I found the local team from Plura MEA Dubai office very responsive and ready to support us at any time.”

MURALI KOTTAKOTA, BROADCAST MANAGER

^“Asharq News station visit is on my weekly schedule…I assist the engineering and operation team with any support that might be necessary including calibration services . We take every project seriously regardless of its magnitude. We strive to be available and ready to assist in any way, shape or form.”

HASSAN SALAMEH, BUSINESS DEVELOPMENT DIRECTOR FOR PLURA MEA